Idealpos allows you to easily offer a membership and points system to increase customer loyalty. It's a well known business fact that it's easier to keep a customer than it is to attract a new one. When customers feel they receive a bonus or other beneficial service from a business they have bought from, they are more likely to return, often telling their friends about it.
Customers can be added to sale quickly by swiping or scanning their loyalty card. Points can also be offered on specific items that might be part of a promotion. If required Idealpos can print small batch loyalty cards to fulfil this requirement.